(A bit of our set up from the regular markets!)
Early this morning we started on the road to Paskeville Field Day, Yorke Peninsula, Monday 26th. We are lucky enough to be sharing a marquee with the Eyre Peninsula Farmer & Fisherman's Market. Road trips are a great way to sort out your thoughts and after being asked a fair few questions about this business and the products we create.....this is what I came up with.....
What makes Spice Girlz products so different to many of the other condiment style products out there?
What makes Spice Girlz products so different to many of the other condiment style products out there?
Well, they have serious flavours you can taste and their uses are only limited by your imagination.
So many times I have bought a product somewhere that sounded delicious and was beautiful looking but left me bitterly disappointed, not onlybecause of the lack of flavour but when you have paid out $15 for a lime pickle you expect to be able to taste the lime! In this day and age there is nothing worse than feeling like you may have wasted time and money on a product.
Having had this experience, and not wanting to put anyone else through it, I am therefore very confident (and proud) that our range won't have consumers feeling that way-we wouldn't be marketing it if that was the case.
I am certainly no 'pushy salesman' as far as the products go & don't need to be. At the Farmers Markets the range are all out for tastings so people can decide for themselves if they like them or not. Once they have tasted it, and like it, we do our best to offer as much advice as possible on how to use the product, which in the end is pretty much the only encouragement needed to buy it.
The uses for the range are becoming endless. Besides the delicious serving suggestions and recipes on the website, and now this blog, we are constantly getting new ideas from Farmers Market customers with many making a 'bee line' to us to let us know of an amazing dinner they have made during the week with the Moroccan Jam etc. I must say there has been the odd one that I have cringed at, like Cor Blimey or Moroccan Jam on toast (which my pregnant cousin loves!)for breaky-each to their own I guess!
There are many customer serving suggestions that we haven't had a chance to try ourselves (some I can't imagine working) like Jamato (a sweet tomato & ginger relish) with pasta but when you get three or four people saying 'the Jamato makes a delicious pasta sauce with extra tomato added, even my fussy kids
love it' you can't help but think that it must be OK.
People often ask why we are still at the Farmers Markets every weekend when the range is now readily available in so many of the Foodland and gourmet food shops throughout SA. Apart from being where Spice Girlz began, and the wonderful eclectic atmosphere and 'genuine foodie' morals, it is the perfect
opportunity to educate people on the products and to receive direct customerfeedback AND WE LOVE IT!
So many times I have bought a product somewhere that sounded delicious and was beautiful looking but left me bitterly disappointed, not onlybecause of the lack of flavour but when you have paid out $15 for a lime pickle you expect to be able to taste the lime! In this day and age there is nothing worse than feeling like you may have wasted time and money on a product.
Having had this experience, and not wanting to put anyone else through it, I am therefore very confident (and proud) that our range won't have consumers feeling that way-we wouldn't be marketing it if that was the case.
I am certainly no 'pushy salesman' as far as the products go & don't need to be. At the Farmers Markets the range are all out for tastings so people can decide for themselves if they like them or not. Once they have tasted it, and like it, we do our best to offer as much advice as possible on how to use the product, which in the end is pretty much the only encouragement needed to buy it.
The uses for the range are becoming endless. Besides the delicious serving suggestions and recipes on the website, and now this blog, we are constantly getting new ideas from Farmers Market customers with many making a 'bee line' to us to let us know of an amazing dinner they have made during the week with the Moroccan Jam etc. I must say there has been the odd one that I have cringed at, like Cor Blimey or Moroccan Jam on toast (which my pregnant cousin loves!)for breaky-each to their own I guess!
There are many customer serving suggestions that we haven't had a chance to try ourselves (some I can't imagine working) like Jamato (a sweet tomato & ginger relish) with pasta but when you get three or four people saying 'the Jamato makes a delicious pasta sauce with extra tomato added, even my fussy kids
love it' you can't help but think that it must be OK.
People often ask why we are still at the Farmers Markets every weekend when the range is now readily available in so many of the Foodland and gourmet food shops throughout SA. Apart from being where Spice Girlz began, and the wonderful eclectic atmosphere and 'genuine foodie' morals, it is the perfect
opportunity to educate people on the products and to receive direct customerfeedback AND WE LOVE IT!
